“Gender reveal bad. Tender reveal young. It is a boy bird with crispy chicken tenders from Burger Thing.”

Does this make sense to you? Well, it is not supposed to, when you get to know that it is a line from Burger King’s newest TV ad campaign, which was “created by artificial intelligence.

The fast food chain named the project “Agency of Robots.”

One of the ads reads, “Gender reveal bad. Tender reveal young. It is a boy bird with crispy chicken tenders from Burger Thing.”

In another, the AI says “Burger King’s new chicken fries are the new potato. We are not sorry. The potato deserved this.”

Another clip features the chain’s chicken sandwich described as “bed of lettuce for you to sleep on” and “bed of mayonnaise for extra sleep.”

“Tastes like bird. BK logo appears,” the ad concludes.

According to a press release, Burger King used “high-end computing resources and big data” to train an artificial neural network with “advanced pattern recognition capabilities.” They fed thousands of fast food commercials to the AI.

Talking to Adweek, Burger King’s global head of brand marketing- Marcelo Pascoa says artificial intelligence is not a substitute for a great creative idea coming from a real person so they wanted to experiment with it in a humorous way.

“AI, bots, machine learning, deep learning algorithms, blockchain, among others—these are all topical as we explore our future in marketing. But we need to avoid getting lost in the sea of technology innovation and buzzwords and forget what really matters. And that’s the idea,” says Pascoa.